In the world of business, it is no secret that the spirit of competition is a vital principle. When it comes to recruitment, you will want to attract the best and the brightest people to serve as the foundations and grassroots of your company. Your people will be your company’s greatest resource. However, what can you do to get an edge in luring these key individuals to your company? Your recruitment efforts should stand out and be memorable.
In SolarWinds, We (Jan Tegze as ideamaker and myself as executive) have created the whole series of images for social networks. We have used the innocence of animals combined with their main characteristics to attract the potential new hires. Based on the direct response and the feedback from comments section on social media, the campaign was successful.
Some examples from earlier phases
(there is slight lack of visual consistency)
